The Federation of Automobile Dealers Associations of India came up with the Retail Tractor Sales Report for the month of February on 6th March. In February 2024, the sales figure was 76,693 units, whereas in February 2025, it came down to 65,574. In order to do a thorough study, you must go through the blog.
Mahindra & Mahindra Limited (Tractor Division)
Surprisingly, we were all astonished after seeing the declining figures of Mahindra & Mahindra Limited (Tractor Division) in February 2025. No one can imagine that from 17,495 (February 2024), it came down to 15,510 (February 2025). The declining figure is not that good.
Mahindra & Mahindra Limited (Swaraj Division)
Besides the Tractor Division, even the Swaraj Division saw a decline in sales. Mahindra & Mahindra Limited (Swaraj Division) recorded sales of 12,737 units in February 2025, compared to 12,737 units in February 2024. But there is good news about Mahindra Limited’s Swaraj Division, its market share has grown to 19.42%. Earlier, the market share was 1.00%, which was a poor figure.
Sonalika Tractors
The condition of Sonalika Tractors doesn’t seem reasonable because they not only faced a decline in sales but also in market share. From 9,856 units, the sales figure came down to 8,350, whereas the market share came down to 0.12%.
TAFE Limited
We all know the brand name Massey Ferguson. Massey Ferguson is a tractor brand that comes under TAFE Limited. It is known to be one of the best brands, but this year, its sales figure was 6,578. Whereas, in February 2024, it was 8,313, when the company sold a considerable number of tractors.
Escorts Limited
Talking about Escorts Limited, sales came down to 6,575 units. Meanwhile, the market share reached a height of 0.31%. It is unimaginable that in the last February month the sales were 7,457 units. The sales value had an 11.83% decrease.
John Deere
After Escorts comes John Deere, whose sales figure dropped from 5,893 to 5,093. It highlights that the sales decreased 13.58%. On the other hand, if we see the market share then it got a 0.09% growth.
Eicher Tractors
Without any doubt, Eicher Tractors is the best-selling brand of tractors. Their tractors have the best features and are used by the majority of farmers in India. However, the company’s sales value dropped to 4,092, compared to 5,371 in February 2024.
New Holland
Now, the company New Holland provides some of the finest tractors. In February 2025, it sold around 2,694 units whereas, on the other hand, the figure in February 2024 was 3,020. It showcases a 10.79% decline in the sales value. When we talk about the company share it increased by 0.17%.
Kubota Agricultural
Like the sales figure, even the market share of Kubota Agricultural saw a decline. The figure came down from 1,741 to 1,016, and the share dropped down to 41.64%.
Other brands
Last but not least are the other brands of tractors. Their sales value declined to 2.929. In the year 2024, the month of February saw a sales figure of 3,423. As per some sources, the market share remained fixed, with no changes.
Final Words
So, in this blog, we have provided a Retail Tractor Sales Report for the month of February. To recover the sales figures, the brands need to develop the latest marketing strategies or increase their promotional campaigns.
